What the doctor ordered!

-
AI - Ad Industry
Doc - The Wise Doc

AI : Doc - we need a way to show ads on prime time.
Doc : Ok?

AI : We need to show ads every 2 minutes
Doc : Hmm.

AI : Is it even possible or are we greedy?
Doc : Any thing is possible my dear AI. There is a religion worshipped by Indians that we can exploit. It is called Cricket. Let us come up with a 20 over format and force the players to play fast - so you can show ads every 2 minutes - between the overs. Also encourage the batsmen to treat their wickets with scant respect - so they will get out quicker - and you can show more ads during that time.

AI : What about replays?
Doc : Screw the replays - no one will care how the batsman got out - either he will be clean bowled or caught somewhere on the boundary line.

AI : That is wonderful. God bless your wisdom tooth.
Doc : You are welcome my dear friend. Even though you did not ask I will give you one more opportunity to show more ads - introduce a "strategic time-out". The viewer will now wait eagerly and guess the new strategy - and meanwhile he will watch all the ads you throw at him.

AI : Brilliant.

And so happened IPL1, IPL2, IPL3.... and so the soap mobile soda sellers became rich, the cricketainers become richer, the worshippers wasted their prime years watching cricket and tweeting and blogging.. err..hmm..ok bye :)

Comments

Post a Comment

Popular posts from this blog

Shahul Hameed still lives...

-
Today I was listening to Thiruda Thiruda - A.R.Rahman's 3rd movie which whenever I listen transforms me to the slogging days of 12th Standard. However, I was listening to Raasaathi en usuru ennuthilla and remembered the voice - Shahul Hameed - the unfortunate singer who died so young in a car crash near Chennai in 1998 or around that time. I was appreciating the intense song the way Shahul Hameed had song with so much passion and life - I felt sad. How unfortunate - he could have been a great singer with his high pitch and powerful voice. However, he still lives on. 10 years down the line, a soul thought about him. Isn't that wonderful. Very few can leave a mark on the world they lived - it is easy for artists - musicians, painters, singers, dancers, actors,writers. What will people like me leave behind? Anyway, Shahul Hameed - your voice is immortal. Thanks for the great song. 
Read more

How to become a Java Developer?

-
Who is this post for? Anyone trying to switch careers ( I was in mainframes, asp then php developer then a swing developer before I switched to this web-app java development), or who is already in Java and wants to get to the next level. What this post is about? Few years back I was slogging on a swing app without knowing what the market was all about - though the swing app taught me the good and bad about Java - it did not help me in getting a job. This post is a guideline for that directionless soul... this.post : Heres some philosophy of mine. Ask yourself - how much did you spend last year on books on technology? If technology is your livelihood, think of it as an investment. You need to invest a lot ( and read a lot ) to get good returns. So do not hesitate to buy books, magazine subscriptions - its worth every penny/paisa/rouble. Lets start. Step 1 : Get to know Java's strength. Assuming it was me years ago, happily coding php in dreamweaver and nodding along with the posters...
Read more

Who is lifting the world on their shoulders?

-
Image
Who is lifting the world on their shoulders? Politicians? Philosophers? Writers? Philanthrophists? None of the above. The right answer is - entrepreneurs / business folks - they are the ones lifting the world. They create new markets, promote new ideas, blaze new paths by fighting the system, fighting stereotypes, taking risks against all odds. In this post I will introduce you to "Atlas Shrugged" - a magnum opus by Ayn Rand.  This book glorifies the entrepreneurial spirit. The key players : Looters These are the scum of the society - apparently holding top positions. The top brass in the Government, the industry lobbying heads - they do not produce anything but they loot - from the business and from the public. They know only to take and not give anything. They outnumber and control the producers. Producers The producers are the entrepreneurs, the inventors, the innovators. They are the ones fighting the system to introduce new ideas and keep the world ticking and moving for...
Read more