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Showing posts from July 5, 2009

Book reviews on my new blog

I have started writing here in http://artofstart.theindianstartup.com. The theme mainly is books that are inspiring and valuable for an entrepreneur.
Here are the three posts I have written :
Follow your heart like Santiago - review of The Alchemist by Paulo Coelho
Blaze a new path like Howard Roark - review of The Fountainhead by Ayn Rand
Find the tipping point of your venture - review of The Tipping Point by Malcolm Gladwell
I will continue writing in this blog about technical things and a developer's perspective of running a startup and of course my frustrations with that browser and that operating system :)

Find the tipping point of your venture

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"The Tipping Point" is another interesting book from Malcolm Gladwell. "Tipping points" are the levels at which the momentum for change becomes unstoppable. He analyses how social epidemics start and classifies 3 kinds of people you will need - who will help your product/portal/message reach the tipping point.
Connectors : Connectors are passive information passers. "Hi I heard about this cool website..." - is what they will say - and they will say this to quite a few.
Mavens : Mavens are more factual. "Do you know you can get this and this done in this website..." - is what they will say. They analyze threadbare the features/shortcomings and will help the listener make a fair judgement of the product.
Salesmen : Salesmen are more persuasive.  "You should be using this website because it will save you time and effort...." is what they will say.  They not only do the job of mavens - by giving you facts but they also will list out the advan…