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Showing posts from March 14, 2010

What the doctor ordered!

AI - Ad Industry
Doc - The Wise Doc

AI : Doc - we need a way to show ads on prime time.
Doc : Ok?

AI : We need to show ads every 2 minutes
Doc : Hmm.

AI : Is it even possible or are we greedy?
Doc : Any thing is possible my dear AI. There is a religion worshipped by Indians that we can exploit. It is called Cricket. Let us come up with a 20 over format and force the players to play fast - so you can show ads every 2 minutes - between the overs. Also encourage the batsmen to treat their wickets with scant respect - so they will get out quicker - and you can show more ads during that time.

AI : What about replays?
Doc : Screw the replays - no one will care how the batsman got out - either he will be clean bowled or caught somewhere on the boundary line.

AI : That is wonderful. God bless your wisdom tooth.
Doc : You are welcome my dear friend. Even though you did not ask I will give you one more opportunity to show more ads - introduce a "strategic time-out". The viewer will now wait eage…