Showing posts from November 8, 2009

Who is lifting the world on their shoulders?

Who is lifting the world on their shoulders?


None of the above. The right answer is - entrepreneurs / business folks - they are the ones lifting the world. They create new markets, promote new ideas, blaze new paths by fighting the system, fighting stereotypes, taking risks against all odds.

In this post I will introduce you to "Atlas Shrugged" - a magnum opus by Ayn Rand.  This book glorifies the entrepreneurial spirit.

The key players :


These are the scum of the society - apparently holding top positions. The top brass in the Government, the industry lobbying heads - they do not produce anything but they loot - from the business and from the public. They know only to take and not give anything. They outnumber and control the producers.


The producers are the entrepreneurs, the inventors, the innovators. They are the ones fighting the system to introduce new ideas and keep the world ticking and moving forward.

Evolution of UI of ApartmentAdda - 2

I had written about the Evolution of UI of ApartmentAdda in March 2009 how the design evolved over the last 2 years.

We launched ApartmentAdda with the following UI designed by Cicada Media on Nov 12, 2008. It was a simple yet highly functional UI. Also it has got burnt into my retina - seeing it so many times a day :)

Somewhere down the line we realised it was time to give the site an upgrade. We kicked off the site redesign process with Leafgrafica in August. After a lot of designs and meetings ( and corner house's death by chocolate which was close by) - the following design won our hearts and mind.

I would like to thank both Cicada Media and Leafgrafica teams for having designed these beautiful sites ( and having put up with creativity stifling requirements from us :) )