Following the phenomenal success of BING ( aka - Bing is not Google) which is actually Microsoft's Live search renamed and a 100 Million dollar marketing budget , Microsoft is preparing more product launches along similar lines.
PINIP - Pinip is Not iPod. Bloggers will go crazy with this name - Zune never had the hipness to it. Along with a 1000 Million dollar budget, they can use the money to buy it off the shelves and prove Zune has more market share than iPod.
MINO - Mino is not Oracle. With Oracle now owning MySQL the rich and poor use Oracle's databases. By renaming MS Sql server with a jazzy name like MINO - Oracle will have to forego hogging the database market and instead concentrate on reviving the companies it killed by buying them - like PeopleSoft, Sun etc.
VINOSX - Of course you guessed it right - V is not OS X and is actually Vista repackaged. Difficult to pronounce but with a 100000 Million dollar marketing budget with lots of youtube ads, banner ads, television ads, super bowl commercials Microsoft can sell this name..and the OS.
Its all in the marketing folks - poor Sergey,Larry, Jobs, Ellison, Torvalds don't seem to know this and are wasting their energies and R&D Budget.