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Showing posts from September 13, 2009

Make your idea stick

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In the book Tipping Point, Malcolm Gladwell ( my review ) says "stickiness" of an idea is an important criteria for the idea to tip.

"Made to stick" by Chip Heath & Dan Heath, is an offshoot of the stickiness chapter of Tipping Point where the authors  analyze how and why ideas stick. They have even formed a mnemonic for it - SUCCES. Each one by itself will not guarantee your idea to stick - but if rightly applied together, the probability of your idea sticking is higher.

Simple : For an idea to stick, it has to be simple.For that you need to tear apart the unnecessary layers and go to the core of it.

Nike - Just do it.
FedEx - The World on Time
Audi - Vorsprung durch Technik ( ok this is an exception, and being Audi they can make anything stick :) )   Jokes apart it explains very well what Audi does - when tranlated it means - Advancement through technology.

Unexpected : The idea should rattle the listeners up. It should break pre conceived notions. Anything unusua…

Conspiracy Theories - Part I

I do not have the bandwidth to research - so listing out the news articles I keep coming across which are suspicious in nature...so a reporter can pick it up and run with it and hopefully win a Pulitzer or something !
1. Force India finishing 2nd, 4th
I love Formula 1, and I love India and I am quite pleasantly surprised seeing Force India finish in the podium. Well actually I did not "see" because I do not have sports channels at home - so read the news. But I am tempted to subscribe again and see the race and the Ads and be an "eye-ball" once again.
The conspiracy here is - with Ferrari once again in the dumps ( how it was prior to Schumi days ), Indian fans have lost interest in F1 - majority being Ferrari fans. And with a 200 million tv viewing population - which is almost the size of European continent, F1 cannot afford to lose India. So suddenly Force India who never finished a race is on the podium..hmmm !!
2. Ms.Nigeria/Ms.Venezuala/Ms.Phillipines winning Mis…

My dear netas - you deserve business class

Our poor netas, who have already sacrificed some good professions like farming, medicine, engineering, business, law, stock trading, IT etc - for the greater good of the country, and for serving the downtrodden of this nation - are being punished by forcing them to travel in economy class. What sacrilege.
No one is there to speak in support of our netas - and they will not protest but will accept this quietly - because their humility does not allow them to protest. So I am taking up their cause in this post. No they did not pay me - our netas will never do such a thing.
Why our netas deserve business class and private jets:
1. Stress
They take so much stress. From the build up to getting a party ticket, fighting for votes, then the horse trading and finally they become ministers. And still it is not over, they have to ward off allegations of corruption, nosy reporters, RTIs, PILs - and somehow manage to find time to serve the masses.
And you expect them to be herded like cattle in econo…