Posts

Showing posts from February 3, 2013

Case for an Indian SaaS App Store

In 2008 when we started ApartmentADDA we were faced with a myriad of questions / objections.

You have all the data with you. What if you close down.
I can build my own.
I want to buy your software and put it on my computer. 
Why can't I pay onetime and use it lifelong?
I want a backup of all my data, emailed to me every day.

The questions haven't stopped, and new ones keep getting added.

I look around and see so many Indian SaaS Startups fighting similar battles. Educating the populace on SaaS and its benefits.

We also market our product through SEO, Videos, Posters and a few lucky days when media bothers to write about these interesting SaaS products.

Imagine. If there was a single site which does all the marketing and brings people to its site. It educates the visitors on the advantages of SaaS, lists all the SaaS apps that are available and also lists prices and user reviews. How cool will that be?

Advantages of a SaaS App Store

1. Startups like mine and others need not repeat the sa…