Sunday, February 22, 2009

Mr. "Ad"vani



Hello Mr.Advani - err.."Ad"vani. You are killing me. You are there everywhere - wired posts, slashdot posts, lifehacker posts. One Mr.Obama had tremendous success by working the internet machine - but it will not work for you. Here is why.

1. Ads annoy people - especially if it is not targetted. Why should a prosperous India ad show up when I am reading about Pirate bay's defence or some tech forum topic.  If I am reading about a political blog or on some serious concern related to India then there is some sense. Just throwing money and plastering an ad everywhere will not work. 

2. Is it a wholesome media campaign or your campaign team has bought a big bag of google adwords? I close my laptop, open Indian Express and if I read some thought provoking Ad it will sure impress me. 

3. The "How" is missing. I agree Mr.Advani will try to make India strong prosperous and all that. And so are Mr.Manmohan Singh, Mayawati, Jalalalitha, Laloo etc.  - but "how" is what I want to know. Answer me - either in your speeches, print ads or even in those google ads. People are way too smart to be brainwashed these days.

So till then please stop these ads - they are doing more damage than you guys can imagine. 


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