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Why any product needs "Mac Users"

First the Disclaimer : This is not a mac fanboy post. I am loosely stereotyping the 3 kinds of users based on the 3 OSes - Mac, Windows and Linux. This is mainly to drive home the point of how an "ideal user" will help your product become better and better. The "Mac User", who I call - can also be a Windows, Linux,BeOs,OS 390.... user.  OS X has been successful mainly because of their Users - look at the amount of podcasts, fan sites, hints sites, magazines for this platform alone. Apple listens to these feedbacks - and incorporates some into every release of their OS. I am tending to call these "ideal users" as "Mac Users". Had linux/windows had the same level of success - will be labeling them likewise. Shall we move on? :) Here are some reasons why you need Mac users. 1. They demand Perfection This is from my personal experience. Some of the CxO users, ex-Entrepreneurs who use our product - just cannot stand mediocrity or minor bugs. As develo...

What I talk about when I talk about Running

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This is the book written by  Haruki Murakami   (thanks to @kgthegreat for pointing my spelling flaw) Nila mentioned to me about this book on Thursday evening, Friday morning I had to plan for a surprise one day trip to Chennai, Saturday found an audio version of this book and Sunday listened to this book on the afternoon return journey. At times it is really amazing how it looks like as if someone sat and planned the whole situation to the very last detail. I have read only one book of his before - kafka on the shore. He is an amazing fiction writer and paints such crazy images and situations. (  http://kvrlogs.blogspot.com/2008/07/kafka-on-shore.html  ). I was very curious to know what he had to talk about when he talks about running! Pic from one of his interviews (  http://www.runnersworld.com/article/0,7120,s6-243-410--8908-0,00.html ) The book starts with him training in Kauai, Hawaii 6 days a week, 10kms a day with 1 rest day. He is putting in these...

I give Newspaper the boot.

Finally - after years of reading Newspaper with a cup of filter coffee in the morning - I am breaking free from the thing called Newspaper. The disillusionment started with Indian Express becoming more of yet another run of the mill Masala Newspaper. When the world was burning with Wikileaks - IE choose to look the other way. "Tata Sumo turns turtle on NH-4" "Mugging on ORR, techie loses mobile,laptop" "Old Couple Murdered in Jayanagar" I started feeling that it is a random generator which picks these news. Of course there were these moments of brilliance - when the editorial will go hammer and tongs against the establishment. But it was becoming less and less. Then Nadia Tapes leak happened. With it Vir Singhvi - whose columns I used to love - was chucked out. Swapan DasGupta left IE long back to write for ToI. Gurumurthy and TJS George's columns were coming very sporadically..they were getting old. IE could never find anyone to sit at their...

Have you kept rice in the pressure cooker?

5 years back we emigrated to India - and here is the story. July 13th - 2006 : My sister got a phone call around 10.30 AM. We called her from Meenambakkam airport - and this is what we asked her : "Have you kept rice in the pressure cooker?" - she did not understand - why will we call from US to know if she has kept rice in the pressure cooker for the afternoon. We were not supposed to come to India till October and it was not yet confirmed - and why was he asking this dumb question. Anyway I did not let her wonder too much - and broke the news that will be in landing in Coimbatore airport in another hour. So please add some more rice for both of us! Good my mother did not take the call - she would have got a heartattack. My sister's and my mother's BP shot up. After we had spoken, my sister suspected I was playing a prank. But she knew I will not play with sentiments like this - so it has to be true. And for the first time ( her claim ) she scolded me as ...

Eat Pray Love

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I picked this book because the cover had Julia Roberts saying - "this is an amazing book and I gifted this to all my girl friends". Before you start passing a judgement let me just say - I agree. It is not a smart way to pick a book. But - I did and ended up reading this one. and I recommend it wholeheartedly to both boys and girls. This lady, Liz 34 years of age, goes through a pretty messy divorce. She is an accomplished writer/journalist living in New York - like one of the New York movies ( wait they did make a movie out of this - with Julia Roberts ). Has an affair that does not go well either. So she takes off on a vacation for a year - split in 3 parts equally - Italy, India and Indonesia ( Bali actually ). In Italy she joins a class to learn Italian. And she hunts for great food. I was hungry all the time while I was reading this part of the book - every page will have some dish or the other that she relished to the core. That is all she does - day in and day...

The Pixar Touch

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The above video is from 1967 Disney's Jungle Book - and this is the best part of this movie in my opinion - smooth animation, great synchronization wtih music and great drama. While watching the movie it does not feel it is a cartoon - what an achievement Disney! This post is however about the story of Pixar. The founders have a dream - to create a full length animated movie - not hand drawn like Disney's but animated on a Computer. The founders were all along inspired / coached / educated by Disney's philosophy on how to make an animated movie with emotion and a story. Pixar wouldnt  be Pixar without Disney. The technology, software, methodology - none existed when they started. This core team of Pixar - which came into existence as part of George Lucas's Studio and later got sold to Steve Jobs later - were involved in developing some of these methodologies - Z Buffer, Ray Tracing, Shadow on Shadow, Particle animation - Photoshop was originally developed at Pixar ...

Business Card Title

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A startup has many challenges - market, cash flow, competition, support, hack attacks, attrition, power cut, hunt for the perfect coffee - add one more to the long list - Business Card Title. Today, Sangeeta and I had a chat on IM ( yes we are in the same office - long story :) ) regarding what will be the title. We cannot have traditional roles like CxO, X Manager etc. - as in a startup you have to specifically generalize. When we started ApartmentAdda, I had a short title on my Business card - Chief. - with a period at the end. I was ragged for 15 minutes by one committee when I had gone for a demo. Also later Sachin who was our Product Innovation Lead - used to tease me - Chief What? So when we went for a reprint had it printed as Chief, Technology. That explains one aspect of my job - the primary role. But there are lot other things I handle daily - support, IS, patching, backups, opening office, UPS rationing, analytics, accounting, server, domain renewals, organize team outings.....

Cryptonomicon

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Yep - thats the one. Took almost 2 months to finish this monster. Recommended reading for geeks, nerds and all the in betweens. I first read about Neal Stephenson in a Wired article in 2006. Since then have been on the look out for his books. Every year will go to Strands book facility and will ask them about any of his books - they will draw a blank. Anyway - found this book in JustBooks in February- the wonderful library chain that has been feeding me books for the last 2 years. This is one big masala book - has some mathematics ( yep - equations, graphs and all that ), computer stuff of late 90s when the book was written ( Finux is the OS one of the main character uses - I do not know why he did not use the word Linux ), has an elaborate VC/lawyer, entrepreneur battle, nerd culture of late 90s - and of course the whole underlying theme - cryptography. The book starts during World War II and the interesting stories are only here. Alan Turing and his college buddies fight it o...

Life with Tinnitus

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Imagine someone holding the above whistle and constantly whistling into one of your ears - day in and day out, month after month. That is Tinnitus for you. Have been enjoying this since my child hood days - will get loud whenever I have cold or some fluid gets into my inner ear. Couple of days before new year some fluid entered the inner sanctum sanctorum in the middle of the night and all hell broke loose - accompanied by severe pain. I made my first visit to the doctor in 2010 - on Dec 30th - bummer. You might be wondering - so how does this story end? Well - there is no end. Medical technology is only now figuring out slowly why this whistling happens - it seems there are 20,000 miniscule hair inside our inner ear. They respond to the tiniest of sounds and transmit it to the brain. For some ( around 30 million Americans - no such statistics for India yet ) - some rogue hair "imagine" that they heard something and keep transmitting to the brain the sound - this is...

My 2010 Books Roundup

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1 & 2. Dune and Children of Dune by Frank Hebert The first part - like all movies - is the best. Truly unputdownable - best science fiction I have ever read. Second part is little tiresome. 3.  Flow - Psychology of Optimal Experience. How to find joy in everything you do. This book helped me in my running and car washing! Amazing book - will give a new perspective to how you view little chores to big tasks. 4.  Outliers - By Malcolm Gladwell. Reasearch is boring - but reading the interpretation of such research is fun. The figure - 10,000 hours got drilled into my head. 5 & 6.  Goal 1 & Goal 2 - By Dr.Eliyahu M.Goldratt. This book is a must read for everyone in any profession. It has got nothing to do with Agile or Lean - it will shake you up and make you think. I have heard multiple times about out-of-the-box thinking - this book has enough examples to trigger the out of box thinking process. Also it gives a whole different view point to dealing w...

I Can Run!

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This post is to brag on a mini milestone achievement - I can now complete the upcoming Whitefield Mid Night Marathon ( only the baby 4.2 Kms )! Of the last 3 runs I have been consistently covering 4.2 kms plus. Here are a few steps (woohoo managed to squeeze in a pun ) I took : 1. Shunned the iPod . The ear hurts after a while, the buds keep falling off, the wire keeps coming in the way - and the podcast / songs might get boring and I lose interest in running. So ditched the iPod and I can now run just with my thoughts. 2. Psyche myself on Diabetes. Genetically South Indians are programmed with this disease and shipped into the world. I sit and work 12 plus hours - almost 7 days a week. Office is just on the 1st floor. ( ahemm home is on 3rd floor but I am lazy ). Only way to beat diabetes is to exercise - no other way out. 3. Psyche myself on Personal Victory. This one is from Stephen Covey's 7 habit book. You should first win personal victories before you can win publ...

Thoughts on Goal

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  Last month I was in Justbooks around the time they were closing so just picked 2 books as directed by my subconscious. Once I started reading I realised that I heard about this book  first in the 2007 Ooty Thoughtworks Awayday. Apparently the subconscious mind remembered about this book when I was going to randomly pick 2 books - amazing how neurons work Goal was written by Dr.Eliyahu M.Goldratt as a marketing ploy to sell their software which did some scheduling. No one knows about the software - but the book became a roaring success - after rejects by 20 publishers.  The book brings out some interesting concepts - even though it revolves around a manufacturing plant - it soon becomes apparent that the concepts can be applied against any industry or business. What is the Goal?   Alex is the head of a production plant. Orders are always delayed and is a loss making plant. His boss gives him 3 months to turn it around or close the plant. Alex meets his high school p...

BootStrapping and VCs

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  Last week I attended the Nasscom Product Conclave.  Lots of take aways. Bootstrapping I am reading Goal now ( a dedicated post is needed for the book ) and it taught me a new life lesson. Constraints are not a bad thing - they are the best thing that can ever happen to you. A few sessions reflected this thought process and brought some clarity. For a Bootstrapped Startup - Cashflow / Money is the constraint. It shapes the way we think and act. Every Rupee that is spent is well thought out. Wastage is out of question. No unwanted feature creeps into the product - keeping the product spiffy and on its toes. The code / server is optimized to extract every ounce of performance as infrastructure is expensive and eats into the bottomline.  I can keep adding lot other things - I appreciate the constraint bootstrapping provides - it is actually creating the character of the future company that has started shaping up. VCs This brings me to the other side of the coin. I felt bad ...

Viral Loop

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It has been a while since I finished reading Viral Loop by Adam Penenberg - which traces the story of Internet companies right from Netscape to Facebook and Twitter. The book is sinking in slowly. Being in the .com business it was exciting and scary to read the history of various startups. The book covers the journey of the following startups. Netscape Hotmail Ebay Paypal Amazon Hot or not MySpace Flickr Bebo Ning Twitter Facebook And there is a recurring pattern in all of them 1. The founder is invariably a developer All these are essentially Web applications - and having the founder-developer part of the nucleus is ideal . Things change at the speed of light - and the founder being at the helm can immediately sense the course corrections that are needed - and correct them himself - instead of having outsourced the core work, or giving instructions to a team of techies and waiting for them to create magic. 3 Cheers to Developers - we are the makers of the world! Free Tip Warning :) : ...

Breaking the Reality Distortion Field!

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I did it ! I broke the Reality distortion field cobweb of Steveji and joined the Android Brigade! It has been more than a week since I bought my first smart phone - a Samsung Galaxy S ( on the left - yes it does look very iPhoneish ) and it is Enthiranistic ( hehe :) ) It was a tectonic mind shift for me. I love Apple products - my first laptop was an iBook. Then I bought iMac, iPods. When the 1st gen iPhone came I wanted it badly - but as a rule I never buy 1st Gen Apple products ( can't afford the Apple Tax ). Recently I decided ( the power above approved rather :) ) to go for a smartphone and my obvious choice was an iPhone. Despite the attenagate I wanted to buy the iPhone 4. However I started reading more and more on the iPhone vs Android wars and found how closed Apple had become. In the iconic 1984 Super Bowl Ad when Apple introduced PCs to the IBM masses - a lady with a hammer hurls it on the Big (Blue) Brother who preaches : " Our Unification of Thoughts is ...

Release elsewhere vs Release in a Startup

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In August we had 4 Major Releases and 8 Minor releases. I was  thinking how the Releases were in my previous life ( few in a year ) and how it is now ( few in a month ). Things are much more demanding in a startup - the developer's job is not done by just pushing things to Prod and making sure things are fine. He has to do lot of follow up work. Looks like lot of fun isn't it! :)

Stay away from Microsoft Fonts for Ubuntu

I installed Microsoft fonts by mistake ( msttcorefonts ) and forgot all about it. However it messed up the entire system. These fonts are not anti-aliased or smoothened and they are razor sharp. If you have installed - just remove them sudo apt-get remove msttcorefonts and sanity will be restored.

The One vs The Many Heroes

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I started reading a Sci Fi novel - Dune by Frank Herbert. I have not even crossed 30 pages and already the characters in the book are analyzing if the hero ( a kid as of now ) is the one? It kind of put me off a bit..but I will persist with the book. Curious to know if he is the one ;) Coming from an eastern civilization where there is really no "one hero" it does sound a bit funny initially. There are 1+ million Gods, in Mahabharata there are 5 heros, and there is a hero who is part of the dark side too ( Karna ), in Ramayana actually the bad guy is projected to be on the good side ( Rama - who else.. haha ;) he plots the downfall of one of the monkey kings, suspects poor Deepika...better known as Sita and burns her etc. ). Switch to the Western world - there is Matrix. After snazzy graphics, exploding cars and trucks, and 3 parts - it is determined that Neo is the One. In Lord of the rings the ring chooses a sad looking Elijah Woods as the One. In the latest movie too...

Cure for the Common Cold

"If you take medicine the cold will go away in 7 days, if you do not it will go away in 1 week" - My 12th Std Biology teacher. That was the only time I smiled in his class, rest of the time I would be sleeping or keeping myself awake dreaming of college just a few months away and how liberating it would be. Anyway this post is about my cold. It always hits me when I least want ( as if anyone will want to get cold ). A big release, an important interview, a vacation, a family get together - it is always there to give me company.  I have tinnitus ( like everyone's hero Guy Kawasaki ) and it gets worse during cold - meaning - 1.5 of my hearing will be out of service for this period. I have tried all things. Pranayama, Running, Walking, Japanese shower, Orange juice, Nuts, Fruits, quit smoking ( even though I don't smoke ;) ) - and also doing none of these - still the cold gives me a visit without fail. I have been fighting this battle since my earliest memory - still...

IQ, EQ, CQ, PQ

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After reading Malcolm Gladwell's book - Outliers - I have started looking at things with a different perspective. Here is my hypothesis on the elements that can make one successful in life.  IQ Whenever we see someone who has "arrived in life" we presume they have a high IQ - but this is not the only criteria. Having cart loads of IQ is good to have, but it does not guarantee success if the below 3 are not present in good measure EQ   Emotional Quotient :  The person who laughs at the face of danger; the one who lost badly but has the courage to try once again, or take a different path; the go-to guy at work when the experts give up and report sick on crisis situations; this is the guy every project manager wants in his team. EQ is a must have - not just a good to have.  CQ Creative Quotient :  The guys with a high CQ spruce up dull meetings; their emails are all a joy to read; their stand-up updates are fun - and the team tries hard to match him -...